Exhibition opening: September 19 th , 2019 at 8 pm, Adris Gallery
During the cooperation, which was initiated at the beginning of this century, Bruketa&Žinić&Grey and Brigada have designed a series of inventive projects that span beyond the conventional. The already legendary annual report experiments are based on an approach in which corporate messages are cleverly communicated through a synergy of editorial and design conception. This approach includes a number of astonishing procedures, like the physical interaction between the reader and the publication or the use of unusual printing techniques. In complex projects such as exhibits or hotel visual identities, the conceptual approach to creativity (or, we can say, design) is even more pronounced, as formal solutions are part of a broader communication strategy with a clear message.
By exhibiting two main thematic units – 2D and 3D – the exhibition will show how Bruketa&Žinić&Grey and Brigada have contributed to the development of the corporate culture of Adris Grupa, but also how important of a mark they left on design, not only in Croatia, but on a global level.